RevFlow (Medical Billing)
Project Overview
RevFlow is a cloud-based SaaS platform designed to streamline medical billing operations for Skilled Nursing Facilities (SNFs). It enables billers and account trackers to efficiently manage claim cycles, payments, and reconciliations through an integrated, intuitive interface.
The platform centralizes billing workflows, automates repetitive tasks, and provides real-time visibility into aging reports, payer trends, and outstanding balances. By reducing manual
errors and administrative overhead, RevFlow helps billing teams improve accuracy, accelerate reimbursements, and maintain compliance with healthcare billing regulations.
Developed with scalability in mind, RevFlow supports multi-facility management, customizable reporting, and secure data handling compliant. Its goal is to enhance operational efficiency and financial performance across the healthcare revenue cycle.
My Role / Team
As Product Design Lead and UX Manager for RevFlow, I directed the end-to-end user experience strategy for the Medical Billing SaaS platform. I led a team of designers and collaborated closely with the Product Team—consisting of a Product Manager, Subject Matter Expert, VP of Product, and a development team of about 15 front-end and back-end engineers
including a tech lead and director. My role involved defining the product’s design vision, establishing UX processes, and ensuring cohesive alignment between design, product, and engineering to deliver an efficient, intuitive billing experience for Skilled Nursing Facility users.
The Work / Discovery
During the discovery phase, I led user research sessions with medical billers and account trackers across multiple Skilled Nursing Facilities to understand their workflows, pain points, and priorities. This research uncovered inefficiencies in claim tracking, aging management,
and payment reconciliation, which directly informed RevFlow’s core feature set and user experience strategy. Insights from these sessions also guided early design prototypes, ensuring the product addressed real user needs from the outset.
The Work / Design
In the design phase, I led the team responsible for shaping the platform’s overall User Experience, focusing on creating an intuitive and efficient environment for billers and trackers managing complex medical billing tasks. I worked closely with product management to translate business goals and user insights into clear design strategies and functional workflows. Collaboration with developers was ongoing and highly iterative, ensuring that
design intent aligned with technical feasibility and performance considerations. I also oversaw the creation and refinement of the platform’s User Interface, establishing visual standards and interactions that balanced clarity, usability, and scalability. Throughout the process, I mentored junior designers, encouraged shared ownership of design decisions, and maintained a strong focus on aligning usability with the operational realities of healthcare billing.
Result
The launch of RevFlow marked the successful release of a scalable SaaS platform designed to transform medical billing operations for Skilled Nursing Facilities. The platform delivered measurable improvements in billing accuracy, workflow efficiency, and revenue transparency
for healthcare organizations. Its user-centered design, robust technical foundation, & seamless collaboration between product, design, and development teams resulted in a product that met real operational needs and gained strong adoption among billing professionals.